Social media is entirely measurable, providing a comprehensive understanding of reach and engagement. Social listening goes beyond monitoring, by putting tangible metrics around a social media conversation. These metrics provide an actionable analysis to make data-driven decisions.
At the core of any successful public relations campaign is carefully-crafted messaging. Banner uses research, industry expertise and organizational objectives to develop compelling messaging that communicates your organization’s ‘why’ and resonates with target audiences.
Paid social media and digital advertising drives your campaign further and beyond organic content. Banner expertly identifies the right mix of demographic and psychographic indicators to capture the right audience, deliver results and maximize spend on Google, YouTube, Facebook, Twitter, LinkedIn and Instagram.