Associations.
Industry experts who love to take on a challenge.
Banner partners with associations and coalitions representing diverse member interests across sectors. These organizations often succeed or fail based on their ability to align members around shared priorities, coordinate advocacy, and communicate a coherent public narrative.
Success requires clear strategy, disciplined messaging, and the ability to mobilize stakeholders without sacrificing credibility.
Environment and challenges.
Associations often have strong expertise but struggle to operate as a unified voice. Banner helps create alignment and momentum.
Capabilities applied.
Government relations.
- Advocacy strategy and policymaker engagement.
- Coalition building and stakeholder mapping
Communications.
- Message platforms that unify diverse members
- Media strategy aligned with advocacy moments.
- Executive and spokesperson positioning.
Digital.
- Targeted amplification aligned with policy timelines.
- Member mobilization and action campaigns.
Design.
- Materials that clarify priorities and build credibility.
- Visual assets for campaigns, briefings, and outreach.
Outcomes and results.
Legislative and regulatory priorities moved forward through steady engagement, clear messaging, and a coalition that stays in formation.
Diverse member priorities brought behind a single platform without losing the breadth that makes the coalition credible.
Clearer narratives held across spokespeople and campaigns so the association speaks with one voice when it matters most.
Multi-stakeholder campaigns that hold together, keeping members engaged and coordinated well beyond the first push.
Case studies.
Raising awareness ahead of National Park and Recreation Month.
Context.
The National Recreation and Park Association is committed to Improving the health of communities for all people through parks, recreation and environmental resilience. The organization outlined its legislative priorities ahead of National Park and Recreation Month in July.
Banner's role.
To raise awareness of NRPA's priorities with legislators and Capitol Hill staffers, Banner designed a targeted outreach strategy that deployed a pop-up park activation on Capitol Hill for three days with interactive activities and refreshments. Giveaways (NRPA brand), educational materials and an electronic petition were distributed with the intent to drive support for NRPA's legislative asks.
Outcome.
More than 220 people, including 75 staffers and lawmakers, visited the park. 100% of the Members and staffers surveyed said they were more aware of NRPA's priorities after participating. Banner's strategic support demonstrated measurable interest in parks and recreation funding and heightened awareness of NRPA's goals among key audiences. The event generated national media attention and highlighted the importance of parks in promoting community health and well-being.