Created brand messaging from scratch to succinctly explain ease of use for powerful technology & counsel to productize various offerings.A tight budget/high-impact social media strategy employed both paid and earned tactics to increase following and brand visibility among senior executives at select cybersecurity firms. Follower growth on both Twitter and LinkedIn pulled above average returns and target audience received more than 135,000 impressions across platforms.
A splashy launch helped HyperQube secure a $500k seed round, gain name recognition in the industry, sign two new customers and bring on its first two employees.
Savvy outreach landed positive stories in publications read by influencers in the beltway technology market and in venture capital communities.