Clients.

Context.

Trade policy and tariffs can rapidly shift operating conditions, requiring organizations to communicate impacts clearly to policymakers and affected stakeholders.

Banner’s role.

Banner supported positioning and communications strategies that translated policy changes into tangible impacts, helping organizations engage decision-makers with clear, credible messaging.

Outcome.

Organizations strengthened policymaker understanding and improved their ability to advocate effectively in dynamic trade environments.

Context.

An agricultural trade association sought to activate farmers, ranchers, and policymakers around multiple legislative and regulatory issues, including water policy, regulation, and international trade. Reaching new audiences beyond the association's traditional base was a priority. Banner's role. Banner designed and executed multiple digital advocacy campaigns using member-generated content, paid social media, Google AdWords, and coordinated Days of Action across Facebook and Twitter to raise awareness and drive engagement on key policy issues. Outcome. One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.

Outcome.

One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.

One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers.