Case studies.

Context.

RCAP was expanding its national footprint and policy engagement but needed a more coordinated communications approach to support funder relationships, legislative priorities, and organizational growth.

Banner's role.

Banner supported the development and refinement of RCAP's national communications plan, defined goals and audiences, aligned communications with government relations and funding timelines, led targeted media outreach, and provided strategic guidance on website redesign and storytelling.

Outcome.

RCAP strengthened national visibility, improved internal coordination, and communicated its impact more clearly to policymakers, funders, and rural communities.