Case studies.
Securing Army support for $12.7 billion radio procurement.
Context.
Convince Army Chief of Staff to move forward with a $12.7 billion radio procurement by raising awareness about the radio, in the context of Army Modernization.
Banner's role.
Highly targeted media outreach to a handful of reporters/publications read by Army leadership highlighting the critical need of warfighters to remain connected on the battlefield. Storyline played into the disrupted and denied communications environment warfighters were encountering on a regular basis. Some interviews were done on background. Additionally, an industry leading think tank analyst received a briefing on the issue.
Outcome.
Banner's public relations efforts and complementary LinkedIn campaign targeting Congressional staffers in D.C. and senior army leadership earned the Harris Corp. (now L3 Harris Corp) 150K social media impressions, 1K clicks to an article secured through outreach and four additional media placements.
Banner's public relations efforts and complementary LinkedIn campaign...earned the Harris Corp. (now L3 Harris Corp) 150K social media impressions, 1K clicks to an article secured through outreach and four additional media placements.