Case studies.
Building Congressional awareness for Safe Drinking Water Act anniversary.
Building Congressional awareness for Safe Drinking Water Act anniversary.
Context.
The Safe Water Drinking Act (SDWA) celebrated 50 years in 2024. The Association of Metropolitan Water Agencies (AMWA) launched a petition to build upon progress made since 1974.
Banner's role.
Banner planned, designed, implemented and optimized a digital ad and Google search campaign targeting Congress and key Congressional Districts.
Outcome.
Display ads and Google ads targeting Congress and key constituencies to build awareness around AMWA's SDWA key messaging and drive traffic to the fundwater.org petition had a combined 6.9M impressions and 5.4K clicks.
6.9M impressions and 5.4K clicks