The majority of today’s companies use sponsored content as a tactic to produce positive results to complement PR outreach. As paid promotional media created by the advertiser, site publisher or both, sponsored content includes the ability to more accurately aim specific messaging at the target audience of your choice, in a nondisruptive, native format.
Research shows that individuals remember branded content twice as long as they remember a traditional advertisement.
It increases your company’s brand awareness and further showcases your company as an expert in its field, boosting consumer confidence.
In comparison to earned media, sponsored media provides you with greater flexibility to control the message and voice of your content.
Sponsored content leads to
a favorable impact on SEO,
by creating backlinks to your domain on influential sites, boosting your average rankings in search results.
Forms of sponsored content
Podcasting is an excellent platform to reach an engaged audience interested in longer-form audio content, with tailored messaging.
There are two main marketing approaches when it comes to podcasts: producing a branded podcast yourself or placing ads on an existing podcast.
When should you consider sponsored podcasts?
Due to the niche audience that podcasts attract, sponsored podcasts should be used for retargeting efforts that are part of a larger marketing campaigns.
A sponsored article may be created either by the specified site publisher, by the advertiser directly, or by both as a collaboration. The advertiser has the flexibility of deciding which publication, print or online, would be the best target for desired objectives.
Increased brand authority
impact on your search ranking.
Audience reach and increased brand awareness
When should you consider sponsored articles?
Sponsored articles are best used when you want to control the voice and narrative of your written message – and guarantee placement with a publication of your choosing.
They can be much more promotional in nature and are useful when you would like to reach a specific audience and portray yourself as a solution to a specific problem.
A sponsored webinar allows your company to engage with active participants and showcase you or your organization’s expertise in the given field.
When partnered with a media outlet, the webinar will be archived on their website and can be amplified across your social platforms.
Research has shown that 73% of marketers say webinars are one of the best ways to generate quality leads, utilizing the registration data.
Increased brand awareness and authority
When should you consider sponsored webinars?
Sponsored webinars are ideal when you are hoping to target a specific audience and generate leads through the registration data.
Native media ads
A native media ad matches the exact look, feel and tone of the publication on which it is running. It differs from a traditional display ad, that can be seen as an interruption to the user experience and does not mirror the editorial look and feel of the publication.
Higher rate of engagement
Increased brand lift
When should you consider sponsored native media ads?
Native ads are best used when you are seeking a high engagement rate through a non-disruptive format.
If you have a compelling, interactive or visual story to tell, publication-specific native ad buys can be very effective in reaching and resonating with key audiences.
In order to determine initial steps and associated costs, Banner welcomes the opportunity to collaborate, brainstorm and discuss ideas with you.
Reach out to the Banner team to get the conversation started.
Connect with Banner today
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