GPSIA leverages Banner’s expertise in technology communications to highlight societal benefits of GPS technology
WASHINGTON, D.C., February 12, 2020 – Banner Public Affairs has been appointed to represent the GPS Innovation Alliance (GPSIA), a trade association committed to furthering Global Positioning System (GPS) innovation, creativity and entrepreneurship.
Banner will oversee and execute public affairs for the GPSIA as the organization continues to enlighten both private and public sectors on the significance of GPS as it pertains to smart infrastructure, services and applications. Banner adds GPSIA to a long list of top-tier clients in the technology, space and aerospace industries which have turned to Banner to elevate their brands and communicate the value of their mission critical technologies.
Banner’s role will include amplifying GPSIA’s voice on issues of importance to the GPS industry, particularly among Beltway stakeholders including regulators, legislators, major GPS end users and industry providers and integrators.
“We are excited to partner with Banner as we continue to promote initiatives and policies aimed at protecting, promoting and enhancing the use of GPS,” said GPSIA Executive Director J. David Grossman. “Banner’s communication expertise in the aviation and transportation industry, as well as in many other fields pertinent to GPS technology, gives them a depth of experience that will enhance the work we do at the GPS Innovation Alliance. We are confident that they will be a valuable addition in our efforts to heighten awareness of the economic and societal benefits of GPS.”
The efforts will be led by Kelly Miller, a director at Banner and former public affairs manager at CTIA.
“GPS technology plays an instrumental role in so much of our daily lives—our mission will be to apply our knowledge to help GPSIA and its members increase recognition for the critical technology,” said Miller. “Our experience and expertise in defense technologies and IT corporations positions us to deliver a successful and meaningful year for GPSIA and its member companies.”
About Banner Public Affairs
Banner Public Affairs executes winning strategies to achieve the unexpected and avoid the predictable. Our bipartisan team of experienced lobbying, public relations, and digital professionals provides best-in-class counsel and executes long-term growth strategies with a short-term hustle, problem-solving mindset. With a track record of victories, Banner is a natural and sought-after partner for the big moments. Banner is headquartered in Washington, D.C. and operates coast to coast.
About GPS Innovation Alliance
The GPS Innovation Alliance was founded by Deere & Company, Garmin International, Inc. and Trimble Inc. The Alliance recognizes the ever increasing importance of Global Positioning System (GPS) and other Global Navigation Satellite System (GNSS) technologies to the global economy and infrastructure and is firmly committed to furthering GPS innovation, creativity and entrepreneurship. The GPS Innovation Alliance seeks to protect, promote and enhance the use of GPS. For more information, please visit www.gpsalliance.org.